Calling all AZ artists! We are currently accepting solo and group exhibition proposals for Fall and Winter. Take a look at the details and send us some great work to review!
You are cordially invited to join Art(ist)serv and Thermal.Gallery celebrate the New AZ Art exhibition at the Artists Bash!
Join us for a glass of wine (or two), meet the artists and curator, and enjoy a selection of contemporary AZ art from some seasoned veterans and up-and-comers!
When: Friday, September 16, 6-10pm
Where: The Walter Art Gallery, 6425 E Thomas Rd, Scottsdale, AZ
Click the image below to RSVP!
We are excited to announce the opening of our Fall New AZ Art exhibition that we will feature online in our 100% virtual Thermal.Gallery hosted on the Exhibbit platform AND will be physically installed at the Walter Art Gallery in Scottsdale!
The exhibition will be available for viewing online 24 /7 and by appointment at the Walter during the month of September 2016.
Artist reception – September 16, 2016, 6-10pm
Closing reception – September 30, 2016, 6-10pn
Thermal.Gallery sponsored by Art(ist)serv – http://www.artistserv.com/thermal-gallery
The Walter Art Gallery, 6425 E Thomas Rd, Scottsdale, AZ 85251
As we discussed previously, an artist’s website is their number one marketing tool. What else is there that can potentially reach the entire world? That being said the website needs to be simple, comprehensive, and updated to reflect what is happening every day.
Content marketing is all the rage these days and artists have a great opportunity to provide consistent content to their followers. The website blog is where it should all start and posts should be made weekly to reflect any news, events, works in progress, thoughts, or ideas that will influence how people see you as a professional artist. The types of posts are endless and can really get people to follow you because you can let them see inside your daily life as you think and create.
You can connect your web blog to all social media outlets you use as well (LinkedIn, Facebook, Twitter, Instagram, etc) so that the content spreads through your network. Research shows these platforms are good for up to 6 posts per day before followers start to ignore the content. The posts should also be shared in as many groups as possible (where appropriate) to increase the footprint and visibility of each post in a feed. Encouraging your followers to share also increases the visibility so make the content valuable!
Many businesses have gone away from email marketing but it is still a proven marketing tool, with research showing that people who are engaged with a business prefer weekly or bi-weekly email marketing over daily or monthly. Make sure to capture email addresses for anyone interested in your art and have a working email list. Services such as Mailchimp allow you to upload an entire list, put sign up forms on your website and social media, maintain subscriptions, and connect to social media for sharing purposes.
Direct mail marketing has also seemed to go the way of the buffalo, but is still very effective if used correctly. Keep an address list of loyal clients and send out postcards for special events or extraordinary exhibitions on your schedule. A minimum of 2-3 mailings a year will give your clients a tangible reminder of you.
Online event pages/sites are all over the internet, from the local news station website to Craigslist, there are a plethora of places to post your events. We suggest finding as many as possible to post events, exhibition openings—this gets the word out to a broader base and also helps in search (SEO) if you post a link to your website.
Press releases can yield some free advertising. A local reporter stated that the reason he doesn’t write about a lot of the galleries is because he doesn’t get any pitches from them. Now PR is a very different monster than simply emailing your media contact list, it takes some media savvy… Press releases should be written clearly and include the “When, What, Where, Why” along with something unique that catches attention. We do not recommend building a list of reporters from every media outlet and mass emailing them press releases, there may be some initial interest but it will fade due to repetition. Search for local reporters who write about the arts, culture, nightlife, events, things-to-do, and business. Create individual lists for each and start by emailing or calling them directly to introduce yourself and ask if they would like to receive press releases from you.
When you write a press release send it individually to a few reporters as a pitch, ask them if they would like to interview you for a story about the event or news, then allow time for follow up. If a day or so goes by try the next group. Make sure the releases are about things that each group specializes in, don’t send a release about an exhibition to a business writer. A major factor in getting coverage is finding out a timeline on when reporters need the information—magazine writers usually have longer publication times so need information a lot sooner than newspaper or TV, which focus on short term news.
The most critical part of marketing is your strategy, know what you want to do ahead of time and plan ahead. Creating a monthly and yearly marketing plan is the key to effectiveness. The most effective strategy is to have a weekly marketing schedule that you do one outreach task each day or so, then it becomes consistent!
The first ALL AZ Group Exhibition featuring 10 of the most promising artists working in Arizona is up for one more week. If you have not visited it yet, take a few minutes, relax, and check out some great art!
This is a virtual exhibition that can be viewed anytime, anywhere, on just about any device.
Please click on the the image below to visit the show. Enjoy!
Thanks to Douglas Proce from Connected Films for producing this great feature on Justin Germain, Artistserv, and THERMAL Gallery!