Artist Tip – Marketing Materials

I have talked a lot about creating a professional portfolio, website, and having your own noticeable brand.  These are all essential for applying to exhibitions and galleries, even they don’t require all of the materials, they will see the effort you put into your online presence and portfolio. That professionalism makes people take notice!

Once you are accepted into a show or gallery, then they have to market your work too, it takes a lot of work and time so if you provide them the materials that make it easier for them, you will be a rockstar in their minds.

Provide your written artist statement/bio/CV in a format they can easily add their branding. Make sure you’ve had them edited and looked over so there are not any typos and grammar issues. Also, have images of all of your artwork inventory ready for them, not only that they can use for web, print, and marketing but they may have clients who would like to see more of your work, so have it readily available to them.

My last post was about images but here are a few quick pointers:

Have digital files of high res (8 inches at 300 dpi), medium res (6 inches at 200 dpi), and low res (6 inches at 120 dpi) saved.  The high and medium res can be saved as TIFF files, and I recommend using PNG files for the lower res, they don’t degrade over time like JPGs.

 

If the gallery has these written and visual materials available on demand they provide them to media and clients easily, either via email or print. A practice I encourage galleries to do is to provide a comprehensive curatorial packet including all the written materials and a high quality image with artwork specs to every client with their purchase.  This is great for insurance purposes as well as provenance records.  The gallery brand should be on all materials since there is no telling where they might end up and who might see them.

Like I said, if you make it easier for them to compile the info and brand it, they will love you for it. As always if you need any assistance with developing your portfolio, website, or documenting your artwork please don  not hesitate to contact me.

  • Justin Germain
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