Artist Tip – Marketing is part of your work

I talk to a lot of artists who love their studio time and make a point to schedule it so that the rest of their lives do not get in the way. They are making great work and have a decent amount to show and potentially sell but it just sits. If you can relate I have one comment… you are not doing the job of a working artist.

A working artist practices their craft weekly, daily, all the time, but they also put a good chunk of their time into marketing the work so they can make a living from it. So, what is marketing?  It is promoting the work to the world, making it visible, getting people interested, the things that lead to sales.

One thing about marketing is it has to be consistent, the other is that is cannot be half-hearted. If an artist is dedicated to really being a working artist they have to market, weekly, daily, all the time. As Crista Cloutier recently wrote, ” To play in the big leagues, you’ve got to up your game.”

So my advice today is–dedicate some time to your marketing, plan blocks of time each day or week to devote solely to promoting your work on your website blog, social media, contacting galleries, or reworking your marketing materials. If this is really not your strong point, then maybe you need a coach, consultant, or professional writer to help. Luckily, you know of one…


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